Continental Tire partners with Universal Technical Institute


Continental Tire announced a new partnership as the official tire of Universal Technical Institute (UTI), a leading provider of technical training for those seeking entry-level careers as technicians in the industry automobile.

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The collaboration includes campus and curriculum assistants at each of UTI’s 15 locations across the nation.

“We are thrilled to announce Continental Tire’s sponsorship of the Universal Technical Institute (UTI),” said Chris Charity, Vice President of Sales – US PLT Replacement Business, Continental Tire. “In addition to our global sponsorship, we will be the official tire of UTI, which is an exciting opportunity for us. This partnership will help connect our Continental Tire customers with certified automotive technicians who will fill open automotive service positions. in all the countries.

UTI campuses will receive training aids to help educate students on tire construction and performance criteria. Continental Tire will also provide tires and tire carriers to each campus to support student mounting and balance training.

In addition to campus assets, Continental Tire will provide access to its exclusive Engage360 training modules for UTI instructors and students, which cover product information, tire basics and sales scenarios for passenger, light trucks, crossovers, SUVs and utility vehicles.

“We are thrilled with the collaboration and passion that Continental Tire brings to this relationship,” said John Dodson, vice president of business alliances at UTI. “They are a strong brand with a passion for educating tomorrow’s technicians. UTI students across the country will get hands-on experience with Continental by practicing tire mounting and balancing. Students will also use Continental tires on our chassis dynos as they compete to produce horsepower and torque, as well as a number of other applications.

Continental Tire and its authorized dealers may also post job openings on the UTI National Job Board, accessible to UTI students and alumni. This new collaboration between UTI, Continental Tire and its authorized dealers will provide the benefit of matching UTI graduates with open automotive service positions nationwide.


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