The art of building the most desirable cars in the world


Mercedes-BenzThe ideology of “sensual purity” in design spearheads the creation of new impulses of luxury while satisfying a thirst for beauty and the extraordinary.

Designers focus on sensual purity as a statement of modern luxury, emulating Mercedes-Benz design philosophy. The aim is to create sharp contours and smooth surfaces that are both high-tech and emotionally appealing.

Tradition, emotion and progressivism are represented in the primary design concepts of sensual purity. The design includes several elements, which are emphasized differently depending on the model. Mercedes-Benz serves as a link between the modern and the avant-garde, as well as tradition and progressivism.

According to the characteristics of the design, each series of models has a designated role and a very specific character. Nevertheless, a Mercedes-Benz is immediately recognizable as such. Because in addition to adding new creative innovations, designers tap into a gene pool of brand-specific styling cues to keep history alive.

Here’s why Mercedes-Benz’s design philosophy of sensual purity embodies the art of building the world’s most desirable cars

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Sensual purity design aims to create attractive and desirable vehicles

The elite sporty E-Class Coupe is the next step in the continued development of Mercedes-Benz’s design idiom. With ideal proportions and emphasis on surfaces, streamlined lines and sensual shapes, it embodies pure design. This clean design idiom is both ‘hot’ and ‘cool’.

It is impossible to deny that the appearance of a car causes an emotional reaction. One of the main goals of the Mercedes-Benz design team is to create desirability. Proportions, surfaces and details are all critical aspects of this process.

The exterior design department specifies all shapes and sizes of Daimler cars. From the A-Class to the Actros, every vehicle bearing the Mercedes star must convincingly represent and convey the brand’s core values ​​of emotion and intelligence.

A car should be both smart and attractive. All good car designs in the past were opulent and sensual, which is why vintage vehicles are so sought after today.

Mercedes pursues dynamic and muscular forms complemented by invigorating contrasts of materials, colors and shapes. Vital lines bring precision and sophisticated high technology to life. Exciting proportions generate energy and hold it all together.

The work begins with the first percentage studies in the conceptual phase and ends with the official release of the manufacture of the fully built Mercedes car.

This includes all the details, as they impact the entire customer experience. The “Sensual Purity” approach also applies to headlights, wheels, grilles and many model versions. The aim is to create something fresh and unexpected that is nevertheless immediately recognizable as Mercedes.

How will sensual purity change the future of Mercedes-Benz interior design?

Mercedes will continue to develop the Sensual Purity ideology. Mercedes intends it to function similarly to an operating system; we had Sensual Purity 1.0, now we’re on 2.0, and there will be 2.3, 2.5, and so on, with smaller and larger jumps in between.

Autonomous vehicles will be a significant step forward, not only because of their autonomy, but also because of their interconnected nature. Over the next 10 to 15 years, the digital world will affect the interior more than it has in the previous 50 years. The F 015 Luxury in motionlaunched in January 2015, justifies this hypothesis for several reasons.

Cars will be drastically changed due to autonomous driving and digitalization.

Now the real question is, what will happen to materials such as leather and wood? The traditional materials will still be there. Mercedes says they will also incorporate some new ones, such as glass and more black panel surfaces.

Luxury means consistent long-term value. It’s what all automobiles and interiors are all about, and it’s something Mercedes should always keep in mind.

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Concepts that best reflect Sensual Purity design

The Silver Arrow Mercedes Vision EQ: This single-seater automobile is a tribute to the record-breaking W 125 car from 1937. The silver alubeam paint is reminiscent of the old silver arrows, which did not have a white paint coating for weight reasons. Traditional high-quality materials like genuine leather, polished aluminum and solid walnut dominate the interior.

The Mercedes-Benz AMG Vision Gran Turismo: Mercedes’ first attempt to recreate a two-door, gull-wing coupe inspired by the iconic 1950s 300 SL was the AMG Vision GT.

With its massive wheels and tires, big domed hood and twin-turbocharged AMG V8 producing 580 horsepower, the AMG Vision Gran Turismo looks more like the Batmobile than a production car.

The Mercedes-Benz SLS AMG and its successor, the AMG GT, are widely considered to be among the best sports cars of the 21st century. It’s safe to assume that the Vision Gran Turismo’s sultry purity design makes the AMG line that much better.

The Mercedes-Maybach Vision 6 Convertible: A spectacular coupe of the highest class. The two-seater pays homage to the golden age of aero coupes while consciously continuing the legacy into the future. Following the Mercedes-Benz design philosophy of sensual purity, the coupé reinterprets classic and emotional design concepts in a revolutionary approach.


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