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The future of Visa and Mastercard may lie in the metaverse. Both payment processing giants have made inroads into the virtual world, although they may not be using Ethereum for wider deployment. Additionally, other scalable networks offer viable opportunities to process payments for the Metaverse.
Visa and Mastercard Tap the Metaverse
Everyone pays attention to Web3 and where this technology will take us. Some expect a large virtual world that breaks down the barrier between digital life and real life. Others see it more as an entertainment space where they can meet. Whatever the vision, it will be necessary to process payments. Additionally, not all payments have to be made in cryptocurrency either.
Both Visa and Mastercard recognize the underlying potential of the Metaverse. Although these companies combine to over $17 trillion payment volumes, there is always room for future growth. Exploring opportunities in the virtual world is the next major frontier for both providers.
Mastercard has already made inroads into the Metaverse with its Pride Plaza teleporter. It is established in Decentraland through a partnership with Decentralized games. Such an advertising partnership draws a lot of attention to the brand on board and to Decentral Games and how they approach the growth of Metaverse. Additionally, all ad revenue from this deal is used to buy back $ICE tokens and take them out of circulation.
Visa took a slightly different route. The company is cautiously exploring cryptocurrencies through its partnership with Crypto.com, one of the biggest known names in the cryptocurrency segment. It is essential to make it easier for consumers to use and spend cryptocurrencies. More importantly, these cards work through existing payment rails while adding utility to the crypto industry.
Which network to rely on?
If Visa and Mastercard want to explore other Metaverse opportunities, they will need to exploit the optimal network. Ethereum would be the logical choice. It is the largest Web3 development network. However, it also suffers from recurring gas fee issues, limited scalability, and insufficient throughput for such a transaction load. Developers may fix these issues over time, but it doesn’t fix current needs.
Moreover, current applications based on this technology may not be sufficient either. moonpay is an attractive service provider because it’s an API that developers can add to any application. Through the API, consumers can purchase crypto with credit or debit cards. Such a network benefits Visa and Mastercard, but they can also develop a native solution. Removing the middleman will benefit their bottom line and provide a more direct solution to consumers.
If they exercise this option, Ethereum will not be the reference network. High transaction fees – and ridiculous fees for network congestion – should be avoided. Relying on a Layer 2 scaling solution seems favorable. This would still allow access to the Ethereum ecosystem, but with L2s like bobait does not have the disadvantages mentioned above.
Boba is intriguing because it is a multi-chain layer 2 supporting not only Ethereum but also Avalanche and Moonbeam. Anyone passionate about exploring multi-channel dApps needs a universal tech stack to build on. Additionally, all network fees can be paid in the native $BOBA token, or whatever Layer 1 currency one is looking to gain exposure to.
There are many opportunities for Visa and Mastercard in the Metaverse. They can process billions of transactions and help onboard millions of users.
The big question is whether they opt to use a third-party service or build their infrastructure decentralized. The latter option has substantial benefits, but only if teams rely on an optimized network.